Client: Beneath
Producer: James Browne
Brand Toolkit: Matt Roundell
Design, Animation: Stuart Greenwood
The Challenge
Beneath brought me on to help create a brand film that would introduce their newly developed design language - an identity they had spent months refining. They were launching the idea of “Storyful” Brands, and needed a way to express it with energy and clarity.
My role was to bring their static brand assets to life through motion, crafting a visual narrative that captured both the strategy and emotion behind the rebrand. The result was a film that not only showcased their new identity, but demonstrated how thoughtful animation can turn design into story.
My role was to bring their static brand assets to life through motion, crafting a visual narrative that captured both the strategy and emotion behind the rebrand. The result was a film that not only showcased their new identity, but demonstrated how thoughtful animation can turn design into story.
The Solution
An animated film based on a script written by the team at Beneath. Working closely with their stakeholders, I helped develop a bespoke motion language that extended their visual identity and brought movement and emotion to what had previously been static brand elements.
The film leaned into Beneath’s distinctive storytelling voice, not only to showcase their narrative expertise but also to push creative boundaries. We introduced new techniques and visual moments that expanded the brand system, all while staying true to its core and working within the realities of the agency’s budget.
The film leaned into Beneath’s distinctive storytelling voice, not only to showcase their narrative expertise but also to push creative boundaries. We introduced new techniques and visual moments that expanded the brand system, all while staying true to its core and working within the realities of the agency’s budget.
The Process
Here are some style frames and tests, before adaptations for the final cut:
The Results
The Final Piece and it’s cutdowns continue to be the centrepiece of the Beneath homepage and
drive engagement across social.
drive engagement across social.
They helped lead to the agency being shortlisted for Best Use of Content at the B2B Marketing Awards.
